This machine is great when it comes to efficiency and convenience in handling tape.Firstly, the functionality. The fact that it can cut tape up to 39 inches in length is incredibly impressive. Whether I'm working on a small craft project or packaging up a large shipment, this tape dispenser handles it all with ease. Plus, its compatibility with various types of tape, including transparent tape and double-sided tape, makes it versatile for any job.One of the best features for me is the dual-mode operation. The manual and auto mode options provide flexibility depending on what I need to do. When I need precise measurements or specific lengths, I can switch to manual mode and have full control over the cutting process. On the other hand, when im doing a repetitive cut or need to quickly dispense multiple pieces of tape, the auto mode is a must. It's incredibly efficient and saves me so much time compared to manually cutting each piece of tape.I mostly use this machine to cut ribbon to make flowers, this is excellent for that, I bought another one of a different brand before but never worked well, but this one is just excellent.The build quality of the machine is just amazing , it's sturdy and durable. The design is also sleek and modern. The controls are straightforward, and I was able to start using it right out of the box with minimal setup required, just keep in mind that you'll need to have access to an outlet nearby.Overall, I couldn't be happier with my purchase, it has simplified my tape handling process. Whether you're a crafter, a business owner, or just someone who frequently uses tape in your daily life, this fantastic piece of technology is a must have.