I have been using 3M adhesion and reflective products for years and have experienced a consistent level of quality and durability. This tape is highly reflective (even at great distance) It applies easily and adheres well. Although there are many brands of reflective tape to choose from, you will never go wrong choosing 3M.I love the bright blue color of this reflective tape, but it didn't quite work for my application. I needed something to cover blemishes and rust spots on an old bicycle frame, while adding visibility and safety. I found this particular tape stiff and thick, weak on the adhesive side, and difficult to peel off the thin, clear backing. I'm certain this can serve a better purpose, though, so I've thrown the roll in my tool box for future use.Highly reflective. Requires very little light. A little goes a long wayUsing on electric bike for custom refelective trin and on cars for thin blue line decals. Very reflective at night.I followed a facebook posting that recommended using this product as a horizontal strip on mail boxes in order to show support for local police. The tape does a very good job sticking to my mail box, and the reflectivity makes the box much more visible after dark.It was easy to use. I have not seen it in the dark yet with headlights shining, but it says it's reflective, so I'm banking on that. It's to keep anyone from hitting the end post of my carport.Loved it. Used on motorcycles for Psyriot Guard Riders. High visibility and support of the “Thin Blue LineThe tape itself is nice and reflective. It is high quality, but everything I marked with it didn't last. All of the tape I applied peeled off by itself in a few days, and the adhesive was not strong enough to re-stick it. In most cases I added a dab of super glue to affix it more permanently, but I can't say I love that idea of a fix.