Nice, soft, and bright! I have just got my bars wrapped today, and did a little riding. Comfort-wise, these are very nice. I am not going to say I'm an expert or anything, but I rode for a couple of years on a different tape and this is a wonderful change. The brightness of the color is great, and it really matches the accent lettering on my 2011 Raleigh Revenio 3.0. The black tape that comes with the set was not enough length, or at least wasn't sticky enough to finish the wrap very well, so I just used electrical tape to get it done. Looks awesome, feels great.note: because this tape does not have an adhesive but rather a semi-sticky substance on the underside, it was easy for me to backtrack a couple of times to fix my wrap. It was my first time (lol you never forget you first time right?) and it was a piece of cake.