At first, out of the package it doesn't look very reflective but I was looking at it indoors. I went outside and put it on the back of my car and it is actually really really reflective. It's 100% as ordered. Thanks! Great stuff.Highly reflective. PleasedThis seems to be a cheap copy not a genuine 3M product. Nowhere on the product does it have a 3M logo.Needed it so using it anyway. Will see how well it holds up.Not exactly sure what people writing the bad reviews were expecting, but this is exactly what I was looking for and I got exactly what I was expecting. This is 3M 3400 series Engineering Grade Prismatic sheeting, sign-making material. It's designed to be pressed on to flat sheet metal. If you're looking for flexible reflective tape, go to home Depot, this product isn't for you. My only hope is that one day they start selling High Intensity Prismatic and Diamond Grade Prismatic sheeting here.This reflective tape is handy to have for items you may never have thought about putting this on before. I use this tape with other width TapeCase, tapes on my hard hats, trash & recycle bins and my riding mower so far. I live on a state route and there is always traffic on the road. They have struck my bins that are well away from the roadway so I am conscience of being near the road when mowing or being near the road for doing maintenance. Before I put this on my bins I have had to pick up debris knocked out of my bins every time I put them out for collection but since I've put them on my bins, I've not had this problem, drivers have kept clear.Make sure that you wash with Dawn ( or similar ), rinse well and dry the area that you want to apply this to. This will clean away any possible oils or debris that could prevent adhesion to the surface you want to apply the reflective tape to. Do not apply this tape in cold weather as this will not adhere to cold surfaces. I tried this and it did not work, I just wasted tape. This does not stick to sharp corners but rounded work well. I like this product and have purchased multiple colors and widths. The contrast gets attention even during daytime use.Use caution peeling the clear backing from the adhesive side. I sometimes pull the white, reflective tape off before the clear comes off. This product is not as highly reflective as other, more costly products but it does work for those of us on a budget. I hope you find this helpful.By looking at the picture one would assume the roll would be similar in size to a roll of duct tape but think more the size of a quarter and you won’t be disappointed.Color: Blue ReflectiveSize: 1.5" x 5 yd.Purchased this for my husband back in December, so he could support his brothers in blue and place a THIN BLUE LINE on the back of his truck. It came out looking amazing- Better than I thought it would actually and we get so many people asking where we got the "decal" because they want one too!(They're always shocked when we tell them its just reflective tape! LOL) It reflects bright, almost white at night, and looks solid blue in the day.We Windex'd the windows down before application and let them dry for a smoother application process. He did have a bit of trouble getting it on the window straight, which I expected - the reason I bought a 5 yard roll. Once it's placed down, don't expect to pull it back up because it wont hold its stick again for long in the weather. I think the end result came out perfect, he is very happy with this tape! He placed it on his truck back in December 2016, and here we are 5 months later in April and its still holding on strong looking brand new!! Great buy for only $6.74! And I still have a whole roll of it to do other things with!This tape is not 3M. It doesn’t stick very well either. All 3M products I have ever seen are labeled 3M prominently. This product has no such identification.I used this on my bc license plate. It had peeled nearly all off, and this was a deadon match. No more harassment from the police of needing to get new plates.mind as well be blue electricians tape with a high gloss finish. the reflective effect is very low on this tape. It also chips and cracks if you slightly twist it.I've used 3M tapes for years. This one is no different, great reflectivity and super strong adhesive. Arrived on time and a really good value at the selling price.I put this tape in my motorcycle rims. I found it was a bit bunchy as it wasn't meant to go around a circle, but I used a heat gun in it and it flatrened right out...I like it. ?Looks like it will work great. We are using the product outside so we will see if they stand up to the weather.